TOTAL REBRAND

This branding work was part of a pitch & won the business for the agency.

Born from Australia, Veeda is GMO free, natural period care for every person who has a period.

Veeda tasked us with completely reinterpreting the brand. What was not standing out on shelves needed to immediately cue and communicate natural period care.

Comparison of two boxes of Veeda organic cotton tampons, showing before and after packaging design change.
Close-up of a young Black woman with dark skin, short curly hair, and natural makeup, looking at the camera with a slight smile, on a green and white background promoting Veeda skincare products.
An open magazine showing an advertisement for VEEDA organic cotton tampons, with a box of tampons and individual tampon packaging visible; the background features the VEEDA logo and text promoting natural and environmentally friendly menstrual products.
A stylized green leaf with the word 'VEEDA' written inside in white text.
Multiple individually wrapped Veeda brand organic cotton tampons in white packaging with green accents, alongside a phone displaying an Instagram post promoting Veeda organic period care products.
Various packages of Veeda organic feminine hygiene products including cotton tampons, cotton liners, cotton pads, and wipes arranged in a row.