Decorative winter scene with a silver reindeer, white flowers and leaves, a pink bird, a white bear, and a crescent moon in the sky.

STAGS’ LEAP

A bottle of Stags Leap Cabernet Sauvignon wine from Napa Valley.

We partnered with artists we found by exploring the internet to create these three unique worlds for our heroic stag to leap through.

PITCH WINNING CREATIVE

This creative is an evolution of what appeared in the new business pitch that I helped lead. We positioned the Stag as an explorer, craving new experiences & adventures — traits that the Stags’ Leap consumer naturally aligns with.

The success of the Stags’ Leap work led to subsequent projects for Matua & Beringer Bros, additional brands within the Treasury Wine Estates portfolio.

TAKE THE LEAP

Smart TV screen displaying a quiz about watching different Stags' Leap wine ads, with three wine bottle images and colorful backgrounds.
Open magazine spread featuring a white page on the left with text and a logo, and a right page with a wine bottle image and landscape scene, including hot air balloons and an airplane in grayscale.
A wine bottle with a white label featuring mountainous and wildlife illustrations, placed inside a black metal wine bottle holder. The label reads 'Stags Leap Cabernet Sauvignon Napa Valley.'
The image shows three smartphones side by side displaying a wine brand called Stags' Leap. The first phone displays the bottle's label with a deer illustration and the text "Stags' Leap Cabernet Sauvignon Napa Valley First Vintage 1893." The second phone shows a webpage titled "Take the Leap into New Worlds," encouraging exploration, with an image of a bottle and landscape. The third phone presents the same webpage open, showing a scene with a tree, landscape, and a horse-drawn wagon, part of the website's artistic illustrations.

[ DETAILS: THE STAG’S LEAP AR EXPERIENCE ]

A vintage airplane flying over a lighthouse by the coast with a house nearby, illustrated in a detailed sketch style.
Paper cut-out of a moon and butterflies with white floral designs on a light blue background.
A colorful abstract illustration featuring hot air balloons, stars, and various circular shapes in pastel tones.

TIMES SQUARE BILLBOARD ⤴

DOWNLOADABLE WALLPAPERS ⤴

Series of four smartphone screens displaying wine bottle ads with colorful backgrounds and branding for Stags Leap wine, including promotional text and a 'Shop Now' button.

AWARD WINNING AR EXPERIENCE