OLAY BLIND FEEL TEST

Olay Whips with SPF is so light you won’t believe it’s SPF. So we proved it on the street in Santa Monica, California.

Magazine advertisement for Olay Whips SPF moisturizer, showcasing three cream jars surrounded by clouds, with bold text promoting SPF protection that feels light as air.

  • People hate SPF because it’s greasy and heavy. Olay Whips with SPF isn’t, but who will believe us if we just tell them that.

  • Let real women feel the difference of Olay Whips with SPF vs. the $400 competition (without SPF). This gave us credibility while allowing us to implement our competitive communication strategy that was delivering results across the brand.