RALPH’S CLUB

RALPH LAUREN FRAGRANCES

Man in tuxedo ascending a staircase with dark textured wall behind him.
A woman with long, light brown hair wearing a sparkling silver jacket, standing by a black grand piano in a dimly lit room with dark textured walls and wall sconces.
A man with long dreadlocks and facial hair in a tuxedo, holding a microphone, standing in a dimly lit studio or backstage area with dark walls and some lighting equipment.

RALPH’S CLUB IMMERSIVE DIGITAL EXPERIENCE

Our online club drew inspiration from 1920s New York filled with the stars of today. We developed the immersive experience, an Instagram filter, an interactive soundboard, a virtual explorative book & original content featuring our all star cast.

Interior view of Ralph's Club lounge with black sectional sofa, round table, plants, and modern lighting fixtures.
Stage setup at Ralph's Club with musical instruments including a double bass, drum set, and acoustic guitar, illuminated by stage lights.
Interior of Ralph's Club with a marble fireplace, wall-mounted lights, and a logo on the wall.
Interior of Ralph's Club lounge with black leather seating and modern decor, illuminated wall sign with logo and plants on either side.
A black booklet with the Ralph's Club logo and text on a white marble surface.
Invitation screen for Ralph's Club by Ralph Lauren, with a dark background and geometric designs, inviting VIP access.