Leading the team that pioneered the Monks approach to modular shoots that is now used across the T-Mobile business and is being heralded as the future of production across other accounts.

What feels like common sense — casting talent able to loosely flow about a set as if it were reality, giving them certain beats to hit, and simply rolling cameras — is delivering our clients more footage to repurpose in the era of algorithms and creative fatigue. The data is on our side.