DREFT PURTOUCH

Work for the launch of Dreft’s first plant-based detergent.

Would you put this on your baby without washing it first?

Pink background with various personalized baby detergent bottles, some labeled 'dref' and others 'dref pur-touch,' each with different playful designs and messages personalized for different babies and stages.

TURNING LAUNDRY DETERGENT INTO A GIFT YOU WANT TO GIVE.

Online product page featuring Dreft baby laundry detergent with a cartoon fox and a onesie, promoting gift sets for moms and babies, with a pink color scheme and cute animal illustrations.

HOW TO MAKE PEOPLE FALL BACK IN LOVE WITH THE LAUNDRY DETERGENT FOR BABIES.

FORMULATE IT WITH THE ENVIRONMENT FIRST

REMIND THEM HOW DIRTY THE ENVIRONMENT IS