AUSSIE

A bottle of Aussie Clean Color Protect Dry Shampoo with a yellow background. The scene includes miniature beach chairs, umbrellas, palm trees, a purple and white beach ball, purple origami dino, and white flowers scattered around.
A purple bottle of Aussie 3-Minute Miracle Moist deep conditioner with avocado and Australian jojoba oil, surrounded by sliced avocados, green leaves, miniature purple boats, purple sunglasses, and tiny purple straws on an orange background.
A skincare product bottle labeled 'aussie Total Miracle' with a purple pump, surrounded by peaches, peach slices, purple shells, sunglasses, small umbrellas, and pink glitter on a bright pink and purple background.

We brought new life to a nearly 40 year old brand with their Miracle Curls product launch through bright color and fun, fresh language.

A woman smiling with long, wavy brown hair and wearing earrings, standing next to a purple bottle of Aussie 3 Minute Miracle Moist deep conditioner, with a light purple and pink background and the text "I’m in a committed 3 minute relationship."
Close-up of a smiling woman with long, brown hair, holding her face with her right hand. A purple bottle of Aussie's 3 Minute Miracle Moist deep conditioner is visible on the right side of the image.
A smiling young woman with long red hair and hoop earrings, outdoors with a bright blue sky, holding a purple bottle of Aussie 3-minute miracle moist deep conditioner. Text on the image reads '3 minutes a day will make your hair slay.'
Advertisement for Aussie Miracle Curls hair product showing a curl story with coconut, purple wave, and palm tree illustrations, highlighting moisture benefits and availability at Walmart.
A bottle of Aussie Miracle Curls leave-in detangling milk surrounded by broken coconut shells, palm trees, sunglasses, beach balls, and a paper folding dinosaur on a colorful background.